AI is altering what it means to be a marketer.
Marketers should not merely being requested to make use of new instruments. They are being requested to rethink how work will get accomplished, decide the place AI can create significant worth, information smarter choices, and assist their groups and organizations adapt.
And in lots of organizations, management is seeking to advertising and marketing to assist form what comes subsequent.
That requires greater than familiarity with the most recent platforms or the power to put in writing a superb immediate.
It requires a sensible understanding of what AI can do, the place it suits, find out how to apply it responsibly, and find out how to consider its impression.
This September, we need to assist extra entrepreneurs construct that basis.
September Is Marketing AI Month
Throughout September 2026, Marketing AI Month, SmarterX is giving entrepreneurs free entry to the whole AI for Marketing Course Series in AI Academy, our on-line studying platform, valued at $499.
The five-course, self-paced sequence delivers 3 1/2 hours of centered studying designed to maneuver entrepreneurs from understanding AI to making use of it. Participants will determine and prioritize use instances, consider instruments towards their wants, and create a 30-day motion plan for placing AI to work.
Your free entry contains:
- Five expert-led, on-demand programs
- 3.5 hours of centered studying
- Practical use case, tool-evaluation, and action-planning frameworks
- An AI for Marketing Professional Certificate upon completion
- An invitation to our stay Marketing AI Month Ask Me Anything Q&A on Oct. 1
Marketers can declare the course sequence free by way of September 30.
ENROLL IN THE AI FOR MARKETING COURSE SERIES FREE
What the Course Series Covers
The sequence takes entrepreneurs by way of 5 linked programs:
- Your AI Opportunity: Understand AI’s transformative potential in advertising and marketing.
- The State of AI for Marketing: Explore adoption, limitations, workforce disruption, and the place the business is heading.
- The AI-Forward Marketer: Identify, analyze, and prioritize AI use instances throughout your work.
- Marketing AI Tools and Use Cases: Evaluate present expertise, frontier fashions, and specialised instruments towards your wants.
- Generative AI 101: Build sensible expertise in prompting, customized AI assistants, multimodal instruments, and deep analysis.
Why AI Literacy Matters for Marketers
AI capabilities are advancing rapidly, however merely getting access to AI instruments doesn’t robotically result in higher advertising and marketing.
The better alternative is to know the place AI can enhance the work, the place human judgment issues most, and find out how to make considerate choices about adoption. That would possibly imply figuring out a high-value use case, redesigning a workflow, evaluating a brand new software, enhancing how a group creates content material, or serving to management perceive what’s (and isn’t) real looking.
These choices more and more lengthen past particular person productiveness. Marketing leaders could also be requested to determine requirements, information experimentation, help accountable use, consider investments, and assist their organizations transfer from scattered exercise to a extra intentional method.
Practical AI literacy offers entrepreneurs the inspiration to take part in these conversations with better confidence.
Learn at Your Own Pace, Then Bring Your Questions
The AI for Marketing Course Series is self-paced, so individuals can transfer by way of the 5 programs on their very own schedule all through the month.
Then, we’ll deliver Marketing AI Month to an in depth with a stay Ask Me Anything session on Oct. 1 at 12pm ET.
Course learners may have the chance to ask questions, hear extra insights from the SmarterX group, together with founder and CEO Paul Roetzer, Chief Content Officer Mike Kaput, and Chief Marketing Officer Cathy McPhillips, and join what they’ve discovered to the challenges and alternatives they’re navigating in their very own work.
The objective just isn’t merely to eat extra data. It is to assist entrepreneurs develop the information and confidence to make higher choices about AI and start making use of what they discovered.
From AI Knowledge to Organizational Action
For some entrepreneurs, the course sequence can be a place to begin. For others, it would make clear the place they need to go deeper.
Marketing AI Month is designed to assist entrepreneurs perceive and apply AI. Our annual Marketing AI Conference (MAICON), Oct. 13–15 in Cleveland, will assist advertising and marketing and AI leaders discover the methods, programs, and connections wanted to place AI into observe throughout their organizations.
LEARN MORE ABOUT MAICON 2026
Help Us Expand Access to AI Literacy
Marketing AI Month is a part of The AI Literacy Project, a SmarterX initiative working to make high-quality, sensible AI schooling extra accessible.
We consider extra folks ought to have the chance to know AI, use it responsibly, and make knowledgeable choices about its impression on their work and organizations.
That is why our AI for Marketing course is free throughout Marketing AI Month and meant to be shared. If you already know a marketer, colleague, group member, shopper, or pal who may gain advantage, allow them to learn about it.
